The digitalization of small businesses and local commerce has become an undeniable must. An engine for increased growth, more sustainable models and almost endless possibilities to surprise and delight customers. But there are a few essential elements to consider when moving a business to digital format.
Starting with the main sales tool: the cash register. The conventional style is over, and the new modern cash registers (in the form of an iPad application, for example) are in place. They perform the same functions as a conventional cash register, but in a more efficient and secure way, but that's not all. They have about 200 other functionalities that allow you to save precious time. Like for example the management of customer files and loyalty, invoicing, online sales, production plans, delivery...
Why use a CRM? It helps shorten sales cycles, automate sales, get faster responses, improve customer loyalty, and provide deeper analysis of what works to drive prospects to purchase. With a CRM, sales, marketing, and accounting teams can collaborate seamlessly to ensure that customers' needs are met... Because data from digital CRM solutions is hosted on a cloud, it can be accessed from anywhere.
Your customer files are precious, they contribute to customer loyalty and therefore to the sustainability of the company.
Your information and that of your customers is valuable,
The cloud has radically changed the way businesses store and access data. Cloud solutions allow organizations to store data and applications on secure, remote servers, enabling rapid scalability, rapid deployment of new solutions, and better information management.
Cloud storage solutions provide access to information while keeping it safe and available as long as there is internet. Employees can easily access information wherever they are. Typically managed by third parties, cloud computing gives you the flexibility to create, store and launch new applications, store ever-changing amounts of data and quickly adapt to changing needs.
This is particularly interesting for cash register tools, and for customer invoicing.
No discussion of digital solutions should take place without considering cybersecurity. Any rapid adoption of emerging technologies will be a waste of time if you don't secure the solutions you choose to employ. Whether it's sensitive data stored in the cloud or video conferences where confidential information is discussed, it needs to be secure, especially when teams are distributed as they are today.
Tools and solutions such as multi-factor authentication, employee training, password strength standards, and encrypted VPNs that allow remote employees to access company resources are all essential for the company trying to rapidly adopt new technologies. The threat of cyberattacks is too great to leave remote workers unprotected.
With more employees working remotely than ever before, collaboration and communication between team members, partners, vendors and customers is essential. Collaboration suites are key in this regard, as they allow teams to store, edit, manage and share documents on a large scale. With these products, employees can access the information they need from anywhere, as long as they are connected to the Internet. Microsoft's Teams product integrates with popular Office applications such as Word, Excel, PowerPoint, OneDrive and Outlook.
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